Findlay, Ohio (November 16, 2010) - Pukka Headwear, the industry's most innovative designer and manufacturer of premium custom golf headwear announces its new sponsorship agreement with AMF Golf Management. The new platinum sponsorship agreement directly aligns Pukka with AMF's 500-plus members that include many of the leading golf facilities and PGA Professionals nationwide.

Pukka's success has been driven by the increased demand for flexibility, customization and high-quality products in the golf industry. It's the industry's only headwear program featuring a built-from-scratch production model that gives customers complete flexibility. Focused around offering golf shops a broader merchandising mix, Pukka's proprietary production model includes the ability to change and/or combine colors and fabrics by the dozen at industry-low minimums beginning at 48 pieces. Standard pricing also includes free shipping and 30 day production.

"Our immediate strategies point to added market penetration nationwide and the AMF membership base positions us squarely in the mainstream of high profile clubs and professionals. We strongly feel our innovative products and programs along with our execution of the industry's only proprietary business model that features low minimums and unheard of flexibility will add revenue and profitable growth for the AMF network. We are excited about this opportunity and look forward to expanding our relationship with its members," comments Pukka's Vice President of Sales, John Bond.

"AMF is very much excited to partner with Pukka as it is a young innovative headwear brand that will expand retail growth opportunities for our membership. We anticipate a productive partnership in the spirit of new ideas and programs that are essential for a retail category as healthy as headwear." AMF Golf Management CEO, Bob Mulcahy comments.

About Pukka Headwear

Pukka® Headwear is a designer, manufacturer and marketer of premium custom headwear products in the Golf, Collegiate and Team markets. Pukka stands for "original, first class, quality," which is displayed by unrivaled fit, superior materials and fashion-forward design. Pukka is a division of FDI, supplier to many well-known and highly respected apparel and accessories brands since 1992. For further information, please visit www.pukkaheadwear.com or call 1-877-345-5110 to speak with a customer service representative.